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Code	Title	Details
P004	Norm Contestation in Global Tech regulation	View Panel Details
P138	Digital Parties and Digital Citizens	View Panel Details
P139	Digital Political Communication and its Effects	View Panel Details
P140	Digital Technologies and Elections	View Panel Details
P245	Integrity and Accountability in Digital Participatory Processes	View Panel Details
P250	International AI Governance	View Panel Details
P349	Party Digital Democratic Innovations	View Panel Details
P457	Tech Governance and Digital Policy	View Panel Details

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Panel: How parties organise
Section: Political parties and their communities in the digital age: How new and established parties organise, mobilise, connect and appeal

Thank you to all panel participants: Paul Webb, Thomas Puguntke, Karina Kosiara-Pedersen, Patricia Correa, Tom Montgomerie, Gabriela Borz, Duncan McDonnell, Sofia Ammassari, Ana Petrova

Paper: How parties organise: the influence of digital political campaigning
By Gabriela Borz, Cristina Mitrea, Remi Almodt, Thomas Montgomerie and Anna Longhini

Abstract: How do political parties perceive and implement digital political  campaigning?
Despite the attention received globally by the topic from a regulatory perspective, little is
known about how parties perceive this new on-line environment of political campaigning.
Using data from a comparative survey of parliamentary parties across 27 European states
collected by the DIGIEFFECT project (www.digieffect.eu), we provide new insights into the
list of specific activities carried out by parties during digital electoral campaigns and we
investigate the influence these have had on party organisations. Furthermore, by applying a
novel risk analysis framework, we show how the risk governance associated with various
activities and organisational changes is influenced by ideology, incumbency, party age and
size. Our analysis hence contributes to the literature on party organisational strategies in the
digital electoral arena.

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[Panel 188] Digital Technologies and Democratic Processes in the European Union

7/4/2024 4:00 PM to 5:45 PM – Université Lyon 2 | Room DEM.123

Chair: Gabriela Borz – University of Strathclyde, Glasgow/Babes-Bolyai
University, Cluj-Napoca

Papers/Participants:

Party On the Digital Ground? by Jasmin Fitzpatrick – JGU Mainz
Digital political campaigning: different approaches in a multi-level EU setting
by Gabriela Borz – University of Strathclyde& Babes-Bolyai University, Cristina Mitrea
– Babes-Bolyai University, Cluj-Napoca, Romania, Anna Longhini – Babes-Bolyai
University, Cluj-Napoca, Tom Montgomerie – Babes-Bolyai University, Cluj-Napoca
Digital political campaigning through instant messaging services: European far-right parties and politicians on Telegram, by Remi Almodt – Babes-Bolyai University
Discussant: Jasmin Fitzpatrick – University of Mainz

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Gabriela Borz “Risk Governance and Digital Political Campaigning: a Framework for Analysis”

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Gabriela Borz “Digital Political Campaigning: Regulatory Effectiveness through the Eyes of Citizens”

International Conference on Democracy at Crossroads: The European and Indian Experience, Jean Monet Chair Centre for European Studies, JNU University, New Delhi, India, September 2023

Gabriela Borz “Risk Governance and Digital Political Campaigning: a Framework for Analysis”

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