Panel: How parties organise
Section: Political parties and their communities in the digital age: How new and established parties organise, mobilise, connect and appeal

Thank you to all panel participants: Paul Webb, Thomas Puguntke, Karina Kosiara-Pedersen, Patricia Correa, Tom Montgomerie, Gabriela Borz, Duncan McDonnell, Sofia Ammassari, Ana Petrova

Paper: How parties organise: the influence of digital political campaigning
By Gabriela Borz, Cristina Mitrea, Remi Almodt, Thomas Montgomerie and Anna Longhini

Abstract: How do political parties perceive and implement digital political  campaigning?
Despite the attention received globally by the topic from a regulatory perspective, little is
known about how parties perceive this new on-line environment of political campaigning.
Using data from a comparative survey of parliamentary parties across 27 European states
collected by the DIGIEFFECT project (www.digieffect.eu), we provide new insights into the
list of specific activities carried out by parties during digital electoral campaigns and we
investigate the influence these have had on party organisations. Furthermore, by applying a
novel risk analysis framework, we show how the risk governance associated with various
activities and organisational changes is influenced by ideology, incumbency, party age and
size. Our analysis hence contributes to the literature on party organisational strategies in the
digital electoral arena.

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